case study
The SEO Agency Islamabad's Top Businesses Rely On
Building, Managing & Growing a Digital Services Marketplace
Industry
Home & Local Services
Service
Web / Maintenance / SEO / PPC
Location
Pakistan
Timeline
2022 – 2024
Expando partnered with The Service Expert across its digital ecosystem – from website development and ongoing maintenance to SEO, social media management and paid advertising – supporting the brand through a multi-year digital growth engagement.
01) Client Overview
Industry : Home & Local Services
Location : Pakistan
Website : theservicexpert.com
Project Type : Web + Maintenance + SEO + PPC
Timeline : 2022–2024
The Service Expert is a Pakistan-based local-services marketplace designed to help customers find and hire professionals for everyday service needs. Its website presents a broad range of home, personal and maintenance services.
The website includes service categories such as electricians, home-appliance repair, men grooming and other local services, with booking/contact pathways for customers.
02) The challenge
What the Project Needed
Build a professional service marketplace website
Create clear service-category pages
Maintain and update the website
Improve organic search visibility
Build social-media presence and engagement
Support customer acquisition through Google Ads
Support paid social acquisition through Meta Ads
03) Our objectives
Establish a professional digital platform for the service marketplace.
Keep the website functional, updated and supported.
mprove visibility across local service searches.
Maintain a consistent social-media presence.
Use Google and Meta advertising to support customer acquisition.
Connect website, SEO, social and paid media into one digital growth approach.
04) Our strategy
A focused digital strategy combining website development, ongoing maintenance, SEO, social media, Google Ads and Meta Ads to build visibility, strengthen the brand and support customer acquisition.
Build
Create a professional website for the business.
Maintain
Keep the website updated, functional and supported.
Optimize
Improve service pages and organic search visibility.
Engage
Build a consistent social media presence and brand engagement.
Acquire
Drive customer acquisition through Google Ads and Meta Ads.
05) service delivered
Website Development
Establish a professional digital platform for the service marketplace.
Website Maintenance
Ongoing updates, technical support and maintenance to keep the website secure and reliable.
SEO
Search engine optimisation focused on improving organic visibility, rankings and relevant traffic.
Social Media
Consistent social media management and content strategies to build brand presence and engagement.
Google Ads
Targeted Google Ads campaigns designed to drive qualified traffic, leads and customer acquisition.
Meta Ads
Performance-driven Facebook and Instagram campaigns focused on reach, engagement and conversions.
06) Our strategy
Discovery
Understand the marketplace, service categories and customer journey.
Website
Design and develop the digital platform.
Maintenance
Provide ongoing website support and updates.
SEO
Optimise service pages and organic search visibility.
Social
Build consistent social-media communication.
Paid Media
Run and optimise Google Ads and Meta Ads.
Optimization
Use campaign and search data to refine the digital strategy.
07) THE RESULTS / KPIs
08) TOOLS & TECHNOLOGIES
09) Client testimonial
10) Related Case Studies
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