SEO Case Study — Plastic Packaging & Disposables E-Commerce
Industry: Plastic Packaging, Disposable Products, Shopping Bags
Period: January 2025 – May 2026
Platform: Google Analytics 4 + Google Search Console + SEMrush
Focus: Organic SEO Growth from Scratch
Background
This client runs an e-commerce store selling plastic packaging products — including shopping bags, disposable boxes, disposable glasses, wrap sheets, butter paper, and shrink wrap. When they came on board in early March 2025, their website had virtually zero organic traffic. Within a few months of working together, the results have been significant.
The Starting Point
When the client onboarded in March 2025, the website was essentially invisible in Google search. Traffic was near zero. There were no meaningful keyword rankings, no organic click volume, and no search visibility to speak of. The graph from Google Analytics clearly shows this — flat line before March, then a steady and consistent rise immediately after onboarding.
Key Results
| Metric | Value |
| Total Users | 15,000 |
| New Users | 14,000 |
| User Growth (vs previous period) | +1,666.9% |
| New User Growth (vs previous period) | +1,651.4% |
| Total Organic Clicks | 16,900 |
| Total Search Impressions | 730,000 |
| Average CTR | 2.3% |
| Average Search Position | 5.5 |
| Purchases | 5 |
The Most Important Number
The average search position of 5.5 is exceptional. It means that on average, this website ranks in the top 6 results on Google — essentially page 1, upper half. For a website that had zero presence just a few months ago, this is a strong achievement. Most businesses take 12–18 months to reach this level. This client got there much faster.
Traffic Growth — Before and After
The Google Analytics graph tells the story clearly:
- Before March 2025 (before onboarding): Traffic was flat, inconsistent, and very low — barely registering.
- After March 2025 (after onboarding): Traffic began rising steadily and consistently, reaching peaks of 200–300 daily users by April–May 2026.
- Growth rate of 1,666% compared to the previous period means the site is now getting roughly 17 times more users than it was before the SEO work began.
Search Console Performance
| Metric | Value |
| Total Clicks | 16,900 |
| Total Impressions | 730,000 |
| CTR | 2.3% |
| Avg. Position | 5.5 |
A CTR of 2.3% with an average position of 5.5 is healthy and realistic. It means the site is showing up in strong positions and a reasonable percentage of people are clicking through. The impressions figure of 730,000 shows the site is being seen by a large number of searchers every month across many different keywords.
Top Performing Keywords
| Keyword | Position | Monthly Searches | Difficulty |
| Shopping bag | 414 clicks, pos. 12.28 | 3,600 | 16 |
| Disposable box | 227 clicks, pos. 6.73 | 2,900 | 6 |
| Disposable glass | 144 clicks, pos. 4.27 | 1,600 | 6 |
| Wrap sheet | 101 clicks, pos. 2.99 | 1,300 | 8 |
| Plastic shop near me | 93 clicks, pos. 2.76 | 720 | 17 |
| Butter paper price in Pakistan | 68 clicks, pos. 2.01 | 880 | 10 |
| Plastic shopping bags | 62 clicks, pos. 1.84 | 480 | 17 |
| Shrink wrap | 53 clicks, pos. 1.57 | 480 | 14 |
Several keywords are ranking in positions 1–3, which is extremely competitive territory. Keywords like “wrap sheet” at position 2.99, “butter paper price in Pakistan” at position 2.01, and “shrink wrap” at position 1.57 show that the site is dominating those specific search terms.
The domain ranking for these keywords is ghaziplastic.com, which is clearly showing up across product pages, category pages, and the homepage.
What Is Working
- Category and product page optimization Product pages and category pages have been optimized well enough to rank for commercial keywords. Pages like /product-category/food-box/, /product-category/glass/, and /product-category/wrapping-roll/ are all pulling in organic traffic.
- Local and Pakistan-specific keywords Keywords like “plastic shop near me” and “butter paper price in Pakistan” show that the site is capturing local and country-specific search intent — which tends to convert better because the searcher is looking to buy, not just research.
- Rapid ranking velocity Most websites take 6–12 months before Google starts trusting them enough to rank on page 1. This client reached an average position of 5.5 in a significantly shorter time, which points to strong on-page work and good site structure.
- Broad keyword coverage The site is not relying on just one or two keywords. It is ranking across a wide range of products — shopping bags, disposable boxes, wrap sheets, butter paper, shrink wrap, cling wrap — which creates a more stable and resilient traffic base.
Summary
This is a strong early-stage SEO success story. A website that had no presence in Google went from zero to 15,000 users, 730,000 impressions, and a 5.5 average position — all within a few months of starting work. The foundation is solid. The next stage is converting that traffic into consistent revenue by improving the on-site experience and expanding content coverage.